The average American woman’s beauty routine exposes her to more than 150 different toxins and chemicals every single day. For us, nothing about that is acceptable.

We created TruSelf Organics in 2013 to help busy women (and men!) be their best Self and have confidence through using safe, vegan, & cruelty-free beauty products at an affordable price.

Keeping your skin healthy and radiant shouldn’t be complicated or expensive; all you need is a simple routine with nourishing, natural ingredients.

That’s where we come in.